by Bram Posthumus
One of the worst things that has happened to Africa, musically speaking, is We Are The World. Saccharine lyrics, simple melody and yes, of course, that earworm refrain. It sticks in memory but rather like any ditty written for soap advertisements.
We Are The World. Africa has several inexplicable love affairs with similar sentimental sludge. There was a time, mercifully mostly behind us, that you could not turn on a radio station without being subjected to Céline Dion. But We Are The World has staying power and some thirty years after it escaped from the studios, there is still no escaping it. Especially around Christmas.Continue reading